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Home > Complete Website Redesign Handbook > Chapter 1 – Preface

Complete Website Redesign Handbook - Chapter 1

Preface

Stages of a Website Redesign

A website redesign is something of a misnomer. It implies a touch of loweffort spit and polish, or, at best, a fresh coat of paint on something that’s already built and standing. Anyone who has gone through a redesign project knows that it’s really a brand new design project—with baggage.

Tackling a website redesign requires a lot of planning and resources, as well as a combination of the right project team and tools. This handbook was designed to be a marketer’s ultimate guide to a successful redesign, and to help you identify the best team and tools, simplify the planning, and minimize the time and resources required to go live. It’s exactly the kind of handbook we wish someone had given us before our last redesign.

The information you’ll find comes from both sides of the project—the customer and the design agency—and from every key stakeholder in such a project. From CEO, to project manager, to content marketing manager, to the lead-generation team, to developers, to sales, to creative directors—you’ll find something relevant to your part of the project, even if you’re not managing all of it.

We’ve identified five stages that every website design and redesign go through. They are:

1. Planning

2. Preparing

3. Production

4. Pre-Launch

5. Post-Launch

Use this handbook to better understand each stage, to serve as a strategic planning tool, or to illuminate less familiar aspects of a design.

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Continue reading - Chapter 2 "Planning"

The conversation about redesigning a company website usually begins when someone points out that traffic is down, conversions are weak, or just that the design looks outdated.

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