Tackling a website redesign requires a lot of planning and resources, as well as a combination of the right project team and tools. This handbook was designed to be a marketer’s ultimate guide to a successful redesign, and to help you identify the best team and tools, simplify the planning, and minimize the time and resources required to go live. It’s exactly the kind of handbook we wish someone had given us before our last redesign.
The information you’ll find comes from both sides of the project—the customer and the design agency—and from every key stakeholder in such a project. From CEO, to project manager, to content marketing manager, to the lead-generation team, to developers, to sales, to creative directors—you’ll find something relevant to your part of the project, even if you’re not managing all of it.