Search engine optimization as a practice is strong as ever despite notions among expert groups who believe SEO is dead after Google’s Panda & Penguin updates. SEO, in retrospect, evolved from a singularly-focused practice aimed at boosting ranking to a unique art form that involves branding, keyword research, content creation and promotion to attract traffic to a business website.
In a 24×7 connected digital world, 81% of consumers perform online research before buying something. According to 57% of B2B marketers, SEO generates more leads than any other marketing tactic in modern times. So, it would not be wrong to say that SEO is extremely important for your website.
To help you out in building or refining a full-proof SEO strategy, we have outlined some important aspects in the form of a checklist. Follow this detailed SEO checklist to boost your search engine rankings.