In the online world, your website may very well be the one thing that sets you apart from the competition. It is literally the face of your company and...
When you’re planning your SEO strategy, keywords matter less than they used to—and that’s good news for marketers.
The new way forward lets you build content off of broader concepts and use keywords in a supporting role, which will come as a huge relief to anyone who has spent hours poring through search terms in the Google Keyword Planner.
This shouldn’t be a surprise. We’re well overdue for the days when borderline shady keyword tactics can take a backseat to generating good content based off of the right concepts.
But how can you navigate this new reality effectively, without forgetting how to use keywords along the way?