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10 Essential Ranking Factors to Include in Your SEO Strategy

January 7, 2018 by in category Business, Online Marketing, Search Engine Optimization tagged as ,

Are Keywords Dead? At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable update annually. When this happens, search results [...]

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What Is A Data-Driven Website? How Can A Data-Driven Website Increase Revenue

January 5, 2018 by in category Business, Online Marketing, Web Design tagged as

How can a data-driven website increase the effectiveness of your marketing efforts? Ok, it is time to turn your website into the revenue generating machine that your web designers promised. So of course, you are going to take the same approach as last time. You are going to call a designer, send out an RFP, [...]

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The Importance of Online Marketing for Home Builders Eastern Iowa

December 28, 2017 by in category Industry Solutions, Online Marketing tagged as ,

The housing market in Iowa is hotter than ever—which also means it’s more competitive. For home builders, that means taking every opportunity to find new clients where they live (forgive the pun). And, according to data from the National Realtor Association, that’s online; close to 90% of home searches begin on the Internet. Unfortunately, most [...]

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The Hidden Business Costs Of DIY Social Media Marketing

December 27, 2017 by in category Online Marketing, Social Media Marketing tagged as ,

Do-It-Yourself Social Media Breakdown I’ll let you in on a little secret: DIY social media marketing is not productive. You may be doing a great job. But you also may be wasting time (or money!). In short, we business owners are often too busy to realize that self-service jobs are likely stealing from our bottom [...]

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Business 2 Business Website Audit

December 27, 2017 by in category Inbound Marketing, Online Marketing, Web Design tagged as ,

Perform a quick 5-minute B2B web design audit! The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to [...]

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