Launching Your Newly Redesigned Website
Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. …
Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
Signs Your Digital Marketing Strategy Isn’t Working
A digital B2B marketing strategy should be set, analyzed, evaluated on an ongoing basis. Your customer needs and wants change, particularly as the demographics of your audience changes. …