A healthy website is a successful website. A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website fresh, engaging, and running like a [...]
Reasons Why You Should Localize Your Online Business Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, [...]
Is It Time for a Brand Refresh? For each and every business, staying relevant and up to date is essential. Customers can be fickle, and if they conclude that one of your competitors is more in touch with current trends than you are, they may switch their allegiances. Brand loyalty only exists for as long [...]
Brand & Branding Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, tag lines, key images and business colours. But branding is so much more! The term ‘branding’ is talked about regularly today by business consultants, marketing, [...]
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