One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action.
Often referred to as a CTA, a Call-To-Action is easy to implement. In fact, it’s likely you’ve seen them many times on other sites without even realizing it.
It’s simply the point where you have a button, image, or text link that directs the user to the next step in their website experience which, in SEO terms, is referred to as the conversion funnel.