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    “Call-to-Action” Definition and Why Website Owners Must Use Them

    April 21, 2020 by in category Lead Generation, Web Design tagged as with 0 and 3
    Home > Blog > Lead Generation > “Call-to-Action” Definition and Why Website Owners Must Use Them

    You built your website to help your business so it’s important to connect every dot that qualifies it as a success.

    One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action.

    Often referred to as a CTA, a Call-To-Action is easy to implement. In fact, it’s likely you’ve seen them many times on other sites without even realizing it.

    It’s simply the point where you have a button, image, or text link that directs the user to the next step in their website experience which, in SEO terms, is referred to as the conversion funnel.

    Inbound Marketing Funnel

    Without a Call-To-Action on every page of your website, the user is often left without proper direction on where to go next. If they are not given a specific direction, you risk losing them to another website, possibly even your competitor.

    Now it is human nature to look for more once done with something, so as a site owner, you need to determine what their next step should be.

    An example of an effective Call-to-Action could be, after reading more about you, directing them to a page on your site that shows videos of you demonstrating your product or service offering. You know it’s important for them to see this demonstration to help them understand the value of what you’re offing, so lead them there.

    Need help with your CTAs?

    Our friendly, skilled staff will work with you to create compelling call-to-action that will attract new clients and  increase sales leads.

    Have you ever wondered, "What Makes a Call-to-Action?"

    Essentially, a Call-to-Action is a means to get your user to take a next step.

    Ideally, that step is to either make a purchase, contact you, book an appointment, or get into your newsletter list so you can continue to nurture the “know, like and trust” factor with them.

    There are others as well such as guiding them to read an article, watch a video, share with their social followers, or even print the page.

    Typical and effective calls to action should include direct language such as:

    • Buy
    • Register
    • Subscribe
    • Donate
    • Book
    • Contact
    Calls-to-Action-Tips that Increase Conversion Rates

    CTAs are great for cross-selling too. When you have something related to the product/service your user is looking at, it’s a good idea to have a Call-to-Action that offers further considerations. We see this often in eCommerce applications positioned as product upsells or recommendations.

    The SEO Benefits of CTAs

    ThePixel provides search engine optimization for small businesses and a part of that is a complete user experience.

    Every algorithm update Google makes has a strong element of analyzing user behaviour on your website. If users aren’t making it through your website easily, your rank will suffer because it shows that if Google sends a user to your website they can get lost and have a negative experience.

    Hire ThePixel to build your next website!

    ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

    Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.

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