Creating valuable content for our audience is important, how do we determine what is valuable for your audience? Planning a content strategy can help you decide what will be of the most value for your intended audience and keep them coming back to you for more. When you set out to plan your content strategy, you need to take the time to put yourself in your client’s seat, shoes, or hat (Whichever you prefer, or even all three!).
We put together a detailed Buyer’s Journey pdf file. This journey consists of the following three stages:
- The Awareness Stage
- The Consideration Stage
- The Decision Stage