Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you.
Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business listing! Instead, you’d have to go to this thick book full of all the businesses in your area, and either look up their name or find “mechanic” in the yellow pages and then find them. Then you’d have to pick up the phone and push buttons (or dial a rotary!!) and hope they answer!
How did we survive?!
Thankfully those days are gone.
Just say “Hey Siri” or “Okay Google” or “Alexa?” and then ask to call your favorite mechanic, and you’re in. Or look up their website, find their FAQ and answer your own question. Or maybe even find their videos showing you exactly how to change your oil or check your coolant… and BOOM you’re all set!
But what happens if they don’t have a website? Or social media? Or any kind of digital presence at all?
Yes, the mechanic example is a consumer business. But this holds true for B2B brands, too. After all, it’s still a human on the other side of the relationship, connecting with your brand and the humans in it. So that person deciding whether to do business with you is still searching online for information about you and about the problem they’re trying to solve.
So… does your business have a digital presence? Here are the 8 reasons you need to!