It’s important to know what a website bounce rate is, as this will provide an indication as to how engaging the website is, and correspondingly, whether website visitors are likely to become clients.
The main purpose of your firm’s website is to draw reader interest, convey information, and turn visitors into clients. Whether website visitors become clients often depends upon the branding and how well the website resonates with them around their legal needs.
When visiting a new website, visitors typically spend about 10 seconds evaluating the website. In this short time period, they decide whether to take the time to further explore the site, or to click the “back” button and return to the search results. Thus you have a very short window of opportunity to make a positive impression on potential clients.