Conversion Funnel: Stages and Optimization
Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for your buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels. …
Website Management Tasks
Most websites start out working perfectly, but rapidly evolving tech means they don’t stay that way. A poorly secured website isn’t just a threat to your site’s data; it’s also a danger to any customer data you may be holding. …
How-to Decrease Your Website Bounce Rate
Bounce rate is the percentage of visitors who land on your website and decide to leave it without visiting another page. If you have a higher bounce rate, it means that your visitors didn’t find your site good enough to stay for any longer. …
Using Call-to-Action on Webpages
Use a Call To Action (CTA) on every webpage of your website to grow your inbound marketing. The idea is to create the CTA that helps them find exactly what they are looking for. …
B2B Custom Web Design vs. Template Websites (Pros vs. Cons)
The first decision is whether to go with a custom B2B web design option or an off-the-shelf template website. It depends on your company’s resources and objectives. …
