Make Your Website a Tool to Grow Your Business
Every business is different and you will have to figure out what your goals are. That way you can work with your web designer and create an effective tool that will get real business results. …
Important Aspects of a Small Business Website
It takes more than just a fancy look to turn leads into loyal paying customers. It takes even more than that to impress them enough for them to bookmark your site for future references. …
Creating a Website Plan
Having a concrete plan and identifying potential red flags is the best way to prevent scope creep, which may affect budgets and deadlines down the road. …
5 Reasons Why You Should Hire a SEO Expert
Unless you’re an expert with years of experience under your belt, you should never see the need for SEO services as a DIY project. Hiring an effective SEO professional can help you get that coveted spot on Google’s first page. …
Why Your Business Needs a Website
Your business needs a website because it provides additional details about your company that will boost exposure and visibility. …
How to Analyze Website Performance
The real test of how your website performs is whether or not you actively get new customers each month. The more new customers you get, the better your website is performing. …
5 Ways To Optimize Your Website User Experience (UX)
If you have a slow page, you’re going to lose customers before you even had a chance to delight them. …
Why Your Business Needs Organic Search Traffic
With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. …
eCommerce Mistakes to Avoid
7 mistakes can come your way unknowingly that will cause you to lose potential business opportunities.. …
5 Common Usability Mistakes in Web Design to Avoid
Usability is equally essential, as even the best designs can fail to affect if the website in question isn’t usable sufficient for its intended audience. …
How to Tell if Your Homepage is Terrible
A great website is one that people visit, recommend, and share. Google uses factors such as bounce rate, the amount of direct traffic, number of likes and shares on social media, and the amount of time visitors stay on your homepage to determine whether it …
User Experience Principle
When investigating your user problems, differentiate a core problem and its symptoms. The main task of user experience designers is to define a core user problem since, …
4 Important Steps for Localized Marketing
Tactical Steps for Localized Marketing Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing. 1. Segment customer groups into …
How-to Better Collect Data and Drive Traffic
Collect data to help increase and drive more traffic to your website. If you get people to show up to your website from Google, …
Lead Generation Tips Made Easy
The pressure to generate new leads can be stressful. Here are some ideas to increase your lead flow. …
How-to Design an Excellent Website Landing Page for Your Business
The most important part of a landing page is relevance. When your customers click a link to your landing page, they should be able to expect what they’ll find and find it easily once there. …
Improving Your Website’s On-Page SEO
On-page optimization is one of the most important aspects of ranking a page for any given keyword. …
5 Steps to a Homepage That Sells
Your homepage is the most important part of your website, because most of the time, it’s the only one people will see. Here are the keys to a stellar homepage. …
Creating a Positive Customer Experience
The way you think about customer experience has probably had a profound impact on how you look at your business as a whole. …