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What Are Landing Pages And Why I Need Them for My Business

June 24, 2016 by in category Business, Web Design tagged as ,
what-are-landing-pages-and-why-you-need-them-for-your-small-business

Does your business have a landing page? Landing pages for small businesses are a must for lead-generation websites as they provide prospects the opportunity to convert into customers. Most times, they are website pages allowing you to get visitor information through a web form. Just sending your email or advertising traffic to your homepage is […]

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Why Responsive Design is Essential for SEO

June 23, 2016 by in category Search Engine Optimization, Web Design tagged as
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Find out why Responsive Design is essential for Search Engine Optimization. As more and more people use smartphones and tablets to access to the Internet, responsive web design has emerged as the solution for online businesses looking to keep pace. A responsively designed website is able to present the same look and feel to visitors regardless of […]

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Grow your Small Business with Email Marketing

June 22, 2016 by in category Business, Marketing tagged as ,
Grow Your Small Business with Email Marketing

Why You Should Be Doing Email Marketing To Grow Your Business Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) […]

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Best Questions to Ask Before Buying a Website

June 21, 2016 by in category Web Design tagged as
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Best Questions to Ask Before Buying a Website Let’s assume for a moment that you are in the process of selecting a vendor to build your next website or web application. Odds are this may be the first time you’ve ever had to select a vendor, and websites aren’t things that companies purchase regularly. Because […]

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Launch a Successful Business Website

June 17, 2016 by in category Business, Web Design tagged as
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Getting ready to launch your new business website? Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of […]

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What is Local Search Optimization?

June 16, 2016 by in category Search Engine Optimization tagged as
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Local Search Optimization What is local search optimization? Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city. While local SEO has similarities to national SEO, there are a number of differences. The Different Types of Local Searches Let’s start by reviewing the […]

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Website Redesign Best Practices

June 2, 2016 by in category Web Design tagged as
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Best Practices for Launching a Website Redesign These days, it’s not uncommon for your first point of contact with a potential customer to be through your website. Rather than picking up the phone or visiting your store, people will go to your site first to get a sense of what your company is like and […]

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Custom eCommerce Saves Money and Headache

May 13, 2016 by in category Business, Content Management System, Development, eCommerce tagged as
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Custom eCommerce Saves Money & Headache Businesses all over the world are looking for good eCommerce solutions to help grow their market share.  There is no doubt, big or small, eCommerce is one of the best ways to grow your business, but don’t be fooled, e-commerce comes with its own kind of overhead, and that is […]

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Social Media Marketing

May 12, 2016 by in category Social Media Marketing tagged as
Social-Media-Marketing

Social Media Marketing The social media marketing wave has hit big time, and it continues to gain momentum. Now more than ever it is an important part of any search engine optimization and online marketing strategy. Social media websites, such as Facebook, LinkedIn, Twitter, and Google+, have created a way for individuals and businesses all […]

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Professional Website Design is Alive and Well

May 7, 2016 by in category Web Design
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Professional Website Design is Alive and Well Contrary to what you’ve read recently, professional website design is not dead. In fact, the professional website designer is alive and well and business is thriving. While popular media outlets like Mashable.com report that artificial intelligence and low cost WordPress templates are killing the occupation of professional website […]

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Know your Limits When Buying a Website

February 23, 2016 by in category Business, Web Design tagged as ,
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Know your Limits When Buying a Website For most WordPress firms like ThePixel, the final solution is potentially anything you want it to be. We can build essentially any layout, any permission structure, any integration, or any functionality that you could imagine, with only few limiting factors. First is budget, and second is in some […]

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Measuring Your Website ROI

February 18, 2016 by in category Business tagged as ,
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Return on Website Investment When it comes to marketing for catering companies and small businesses, there are many commonalities across the board. Over the years, we’ve found that these have been your marketing goals (as they frequently have been our marketing goals for you, too): Increase in brand awareness Growth in brand engagement/interaction Increase in […]

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Website Design and Development Process

February 1, 2016 by in category Development, Web Design tagged as ,
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Launch your next website with ThePixel ThePixel has spent years refining website design and development to meet the needs of specific clients. Whether you’re redesigning an existing website or starting from scratch we’ve mastered the best-in-class solutions to launch a successful website.  Our expanding client base includes real estate, family amusement park, candy store, chiropractic [...]

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Is Simply Having a Website Enough?

January 27, 2016 by in category Web Design tagged as
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Is simply having a website enough? ThePixel has developed websites for companies large and small over the past 10 years. We work with everyone from multimillion dollar manufacturers to e-commerce boutiques and every type of business, school, or non-profit in between. When we started, simply having a website would set you leaps and bounds above your competition. […]

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Social Media Channels Explained

January 25, 2016 by in category Social Media Marketing tagged as
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Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]

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