Is It Time for a Brand Refresh? For each and every business, staying relevant and up to date is essential. Customers can be fickle, and if they conclude that one of your competitors is more in touch with current trends than you are, they may switch their allegiances. Brand loyalty only exists for as long [...]
Web/Desktop/Mobile User Experience (UX) Design Truths If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense. Businesses, of course, revolve around the customers. Without them, the company wouldn’t exist, [...]
Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]
eCommerce Trends: 139 Stats Revealing How Modern Customers Shop in 2017 Despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. The secret to success in [...]
5 Things to Consider When Starting an eCommerce Business While there is no doubt that eCommerce represents a true growth industry, there remains a surprising unwillingness among small business owners to embrace this. While eCommerce is growing at a rate of around 23% year-on-year, for example, 46% of independent entrepreneurs in the United States do [...]
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