4 Ways To Improve Your Integrated Marketing Communication Plan w/Social Media Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective […]
Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet. Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. […]
How do you define your marketing strategy? Do you base it on the ramblings of myriad marketing bloggers? On gut feelings? Or, do you create a marketing plan based on hard numbers that prove what customers respond to? The latter is the best strategy, and though many marketing statistics are easy to come by it’s […]
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