Your website is the most effective marketing tool your business has, use it wisely. The New Year is often the time entrepreneurs think about updating their websites or undertaking a total redesign. You should make sure to do some careful planning before you make the first change to your site. Lets expand on that with [...]
Stages of a Website RedesignA website redesign is something of a misnomer. It implies a touch of loweffort spit and polish, or, at best, a fresh coat of paint on something that’s already built and standing. Anyone who has gone through a redesign project knows that it’s really a brand new design project—with baggage. Tackling [...]
Website Evaluation with FREE PDF Checklist Our website assessment is based on the three essential components of website success: Design: Is your site cosmetics top-notch? Content: Is your content attracting potential leads? Navigation: Does your site do what it's suppose to do? By honestly and thoughtfully evaluating your current website, this assessment will generate ideas [...]
How can a data-driven website increase the effectiveness of your marketing efforts? Ok, it is time to turn your website into the revenue generating machine that your web designers promised. So of course, you are going to take the same approach as last time. You are going to call a designer, send out an RFP, [...]
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and user feedback.