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9 Ways to Measure Twitter Audience & Succeed Online

September 12, 2015 by in category Social Media Marketing tagged as ,
measure-twitter-audience

Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on.  With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience.  Measuring change in follower […]

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Manage Multiple Marketing Channels Like a Pro

September 7, 2015 by in category Social Media Marketing tagged as ,
manage-multiple-marketing-channels

First, Understand Multiple Marketing Channels You need to learn to crawl before you can walk if you want to Manage Multiple Marketing Channels Like a Pro.  There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing [...]

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How to Grow Your Business Network on LinkedIn

September 4, 2015 by in category Social Media Marketing tagged as ,
how-to-grow-your-business-network-on-linked-in

LinkedIn is the world’s largest professional network and the most effective way to form and nurture your relationships. In the age of social media, it is said that your network is your most important asset. But unlike financial assets, where we invest a lot of time and effort, our relationships are not often granted enough of […]

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Integrated Marketing Plan – 4 Ways To Use Social Media

August 21, 2015 by in category Social Media Marketing tagged as
Integrated-Marketing-Plan

4 Ways To Improve Your Integrated Marketing Communication Plan w/Social Media Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective […]

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4 Terrific Tips to Tweet Like a Pro

June 11, 2015 by in category Social Media Marketing tagged as

Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet. Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. […]

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