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New Year’s Resolutions for Small Business Owners

January 16, 2016 by in category Business tagged as
new-years-resolution-for-small-business-owners

Most small businesses see the New Year as an opportunity to re-boot and reenergize.  Unfortunately, many small business owners return from the holiday respite only to be overwhelmed by the day-today demands that distracted them from honoring last year’s resolutions to improve efficiency, productivity and sales. 1. Try a New Marketing Channel Change up your […]

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The Process of Designing and Building a Website

October 5, 2015 by in category Web Design tagged as
Process-of-Designing-and-Building-a-Website

Building websites for today’s technologies require skills For some individuals, working in the web industry is maddening -- for others, wonderful -- because of its ever-changing nature. Even for the most advanced and prolific designers and developers, keeping up with the web's advancements can be daunting. What has stayed true through each trend and movement, [...]

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Twitter Analytics: A Beginner’s Guide

September 30, 2015 by in category Social Media Marketing tagged as ,
Twitter Analytics Beginners Guide

Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter.  By the end of Twitter Analytics: A Beginner’s Guide crash course you […]

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9 Ways to Measure Twitter Audience & Succeed Online

September 12, 2015 by in category Social Media Marketing tagged as ,
measure-twitter-audience

Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on.  With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience.  Measuring change in follower […]

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Manage Multiple Marketing Channels Like a Pro

September 7, 2015 by in category Social Media Marketing tagged as ,
manage-multiple-marketing-channels

First, Understand Multiple Marketing Channels You need to learn to crawl before you can walk if you want to Manage Multiple Marketing Channels Like a Pro.  There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing [...]

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