Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look for and invest in new ways to stand out, capture attention, drive conversions, and secure customer loyalty.
To survive in ecommerce, you can’t do the same thing you did last year. In order to build a sustainable and profitable business, you have to be willing and able to learn from your mistakes, double-down on your successes, and adapt to changes along the way.
Each year, new trends are introduced that help shape the way that ecommerce businesses operate, market their products, engage with their online communities, and drive purchases.