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Best Social Media Network for your Business in 2018

March 25, 2018 by in category Online Marketing, Social Media Marketing tagged as , , with 0 and 3
Home > Blog > Online Marketing > Best Social Media Network for your Business in 2018

The 9 most-used (and loved) social media platforms

When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used.

Just this week, a new social platform by the name Vero hit the headlines for growing to three million users (from under half a million) in the space of just a few days.

As you know, it can be extremely time consuming to focus on every single social network.  Below are the 9 most-used (and loved) social platforms, and share some interesting statistics, and facts to help you decide what social network has the best community for your business in 2018. [ Download Full Social Media Network Infographic ]

Here’s what social network has the best community for your business in 2018.

#1 Facebook

Facebook now has 2.13 billion monthly active users and 1.4 billion of which are active daily users.

Facebook Social Media Platform

There are now more than 50 million small businesses using Facebook Pages to connect with their customers. 4 million of those businesses pay for social media advertising on Facebook.

After research, we’ve have found that the best time to post on Facebook is 3:00 pm on Wednesday. Other optimal times include 12:00–1:00 pm on Saturdays and Sundays and 1:00–4:00 pm on Thursdays and Fridays.

#2 YouTube

Sitting just behind Facebook, YouTube is #2 on this list.

YouTube Social Media Platform

When looking at the demographics on YouTube, I found that 62% of users are male, and only 9% of small businesses are actually on YouTube. With such a huge viewership, YouTube will be a great place for small businesses to build a community in 2018.

#3 Instagram

Since Instagram released a feature called “Instagram Stories“, the social network has become an even bigger player in the Social Media game.

Instagram Social Media Platform

Sitting under the Facebook banner, Instagram is one of the strongest social networks. There are currently 25 million business on Instagram and 59% of internet users between the ages of 18 and 29 use Instagram.

#4 Whatsapp

Whilst Whatsapp isn’t technically a social network, it does have a huge monthly active user count at 700 million, and over 1 million users joining the network on a daily basis.

WhatsApp Social Media Platform

Whatsapp is also, just like Instagram; owned by Facebook. They see potential in this mobile-based chat application which does intrigue me to see what Facebook have in store for Whatsapp in the future!

#5 Google+

Google+ is ranked at #5 in this list, and yes; there are 2 billion registered users, and 395 million active monthly users but there is a reason for this. If you use Gmail as your email provider, chances are; you have a Google+ account.

We use Google+ for one specific reason; for SEO purposes. Posting regularly on Google+ will give you a big thumbs up from Google, and if done correctly; will get you on the first page of Google.

Google Plus Social Media Platform

#6 Twitter

You might be quite surprised to see Twitter quite far down on this list. I still personally love using Twitter as my main social network, but with the likes of Facebook, Instagram and YouTube introducing a host of new and exciting features, Twitter has fallen behind the pack.

Take a look at the below visual for some interesting statistics around Twitter’s activity.

Twitter Social Media Platform

Research suggests that Twitter’s engagement for businesses is 17% higher on weekends.

Twitter engagement for brands is 17% higher on weekends. It is important to note that there are 13 million Twitter users in the UK, and 37% are between the ages of 18 and 29.

#7 Snapchat

Before the introduction of Instagram Stories, Snapchat was the leading social network for short-life content. Businesses and influencers were benefiting from this and whilst the statistics below are still impressive, the network used to be even more engaging than it is now.

Snapchat Social Media Platform

Snapchat relies heavily on influencers and when Kylie Jenner criticised the app on Twitter, it’s stocks plummeted and value dropped by over one billion dollars.

#8 LinkedIn

The largest B2B social network; LinkedIn is a very niche social network because of how business-orientated it is. Whilst you can use the likes of Instagram and Pinterest to share personal daily insights through creative content; LinkedIn serves a different purpose.

LinkedIn Social Media Network

LinkedIn is a more male-dominated network at 57% usage, with 44% of users being female. If your target customer is a student, or a graduate, LinkedIn will be an amazing network for you as there are over 39 million students LinkedIn.

#9 Pinterest

There are now over 2 million active Pinterest users in the UK, and the females are still ruling the demographics at 85%. 57% of Pinterest users are through mobile.

Pinterest Social Media Platform

Pinterest is still a key social network, and one which has a community that are ready to make a purchase. People referred to Pinterest are 10% more likely to make a purchase compared to users from other social networks.

Hire ThePixel to build your social media presences!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

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