With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses.
Some channels are great at generating high-quality leads (the No. 1 priority among 77% of B2B marketers surveyed in Demand Gen Report’s 2017 Benchmark Survey). Other channels may not be great at those initial touches to generate leads, but perform well when it comes to converting those leads down the funnel (a top priority for 75% of marketers surveyed). Still, some marketing teams are more concerned with database size and need to focus on channels that will pump out a high volume of new contacts (a priority for 58% of B2B marketers).
Your organization’s unique circumstances will dictate the weight you ascribe to each individual channel and tactic. Here we’ll go through five tried-and-true marketing channels that deliver great results depending on specific demand gen requirements.