When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? Is it clean or is there dust built up in all the corners? Does it have an easy to find directory to get you where you need to go? A lobby says a lot about a building and often sets the tone for the rest of your visit.
Your B2B web design is similar to a building’s lobby in that it’s the first thing that your prospects will see about your company. It also sets the tone for the first interaction with your company.