First – the facts! Want to rank better in search engines and get more people to choose you over your competitors? We reveal a tick-list of 10 easy tasks that can help your estate agency achieve success online! Did you know that 51% of people read general home information first? That’s right, they don’t just […]
Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on. With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience. Measuring change in follower […]
First, Understand Multiple Marketing Channels You need to learn to crawl before you can walk if you want to Manage Multiple Marketing Channels Like a Pro. There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing […]
4 Ways To Improve Your Integrated Marketing Communication Plan w/Social Media Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective […]
Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet. Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. […]
How do you define your marketing strategy? Do you base it on the ramblings of myriad marketing bloggers? On gut feelings? Or, do you create a marketing plan based on hard numbers that prove what customers respond to? The latter is the best strategy, and though many marketing statistics are easy to come by it’s […]
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