Things to Consider While Developing Your Mobile App
The digital world is ever-evolving – many people are spending more time on their mobile devices than ever. Knowing and being where your clients are can give you an edge over your competitors. …
A/B Test Landing Pages
Regular testing ensures that your landing pages continue to generate the highest conversions and that marketing campaigns deliver the maximum return on investment. …
How Web Accessibility Best Practices Can Improve Website SEO
An accessible website means that your web page content and back-end design make it easy for anyone or anything (including Google search bots and assistive technologies) to crawl and understand the site. …
How-To Optimize Your Website for On-Page SEO
Everything you need to know and how-to optimize your website for on-page SEO. Achieve success and grow in the online world when master the on-page and off-page SEO techniques. …
How Web Design Impacts Your Customers’ Online Experience
More visitors ultimately means more conversions and more sales, so it’s worthwhile implementing some, if not all, of these tips to help reap the rewards right away. …
How to Improve Website User Experience
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built …
Why Isn’t My Website Ranking?
If you aren’t ranking yet, you may need to give it a little more time or you may need to make some serious SEO improvements. …
15 Reasons Why Your Website Isn’t Getting You Leads
Whether the site is slow to load, or full of broken links, or confusing to navigate, lots of issues can send potential customers to your competition. …
Speeding Up Your Website
Getting your site faster isn’t an easy task especially regarding Web Vitals. It can take a few weeks of testing over and over to find just the right balance for your site. In some cases, it can take months to overcome website speed issues. …
What is Responsive Website Design and Why Does it Matter?
Beyond pleasing your visitors, responsive web design makes sense for improving SEO. Many search engines, including Google and Bing, will give preference to responsive websites. …
Website Analysis Tools
1. Google Analytics It is fast, easy to use and provides some really great data to help you improve your website performance. Google Analytics is a traditional web analytics tool providing quantitative user and customer data across devices and platforms. Key features & what it’s good …
UX designer become a house hold name in the digital realm
We will examine three key factors of UX design to help you get a better understanding of how to budget for your next project. A skilled user experience designer knows better than anyone how to understand your consumers and what they’re looking for in your …
Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Website Content Strategy
Having content that is relevant, engaging and compelling is key to keeping visitors on your website starts with a strategy. It’s always been about getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want …
SEO or PPC – Which Provides Better Value?
While SEO is cheaper in the long-term, it does take some time to start seeing great results. If you’re looking to see results straight away, invest in a PPC strategy while you are building up your SEO strategy. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Combining Concepts and Keywords
Keywords will always remain useful ways for you to organize your content and tighten your focus within a particular product. And they’re still a valuable way to capture searchers looking for something very specific. …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …