In 2017 we should recognize the fact that mobile users and desktop users are not the same. According to data from eMarketer, in 2016 in the US, less than 19 million people accessed the internet only from desktops or laptops. That’s just 7% of internet users overall.
Another 31 million accessed the internet with a smartphone only. The remaining 215 million use both.
That means over 80% of internet users are “multidevice” users. They access the internet with their phones, tablets, and personal computers. They access the internet at home, at work, and on the go.