“Hey Alexa” has become a common household term — with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results.
Alexa’s success has admittedly come out of left field — in a world where mobile is king and virtual reality is on the rise, who would have guessed that a home assistant could make such a powerful impact? It has proven to be a concept goldmine for Amazon, with other companies like Google and Apple following suit.
While this technology has achieved a level of fame in the B2C field, B2B companies have begun to carve out their own place. We’ll talk more about this, with specific examples of B2B stars that have used Alexa successfully to strengthen their content marketing strategy.
The success of this device is clear and it shows that voice-enabled devices are here to stay. As marketers, we need to get up to speed on this new technology and how to use it to reach our audience.