What is your reaction when you land on a web page that loads too slowly? If you’re like most people today, you’ll leave this page after only a few seconds of inactivity. Thus, the speed of loading a website (or “web performance”) can impact the success of any online activity on several levels.
Why increase the loading speed of a site? The speed of loading a website has become an essential criterion in the success of a website. Internet users are less and less patient: they must be given quick access to your website. Also, they use more and more mobile to surf the web with a less stable and reliable connection. Optimizing the loading speed has a significant impact on the connection time to your website, the number of pages viewed, the conversion, bounce rate but also SEO. Beyond this impact on the SEO, the positioning of your site on Google can also be impacted by a poor website speed.