Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it.
In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that trigger them. There are a number of different tactics you can use to target longer tail searches, but it would confuse things too much to try and detail them in the same blog post.
As a result of a couple of changes – the Google Pigeon update and the Snack Pack – there have been some major changes in the past couple of years for what is displayed. Historically, there was a chance for more sites to appear, but this was reduced from ten to seven, and now only three are shown. You’ll see the listings displayed like this (photo on right).