Marketing to millennials has been on the mind of marketers for some time now. Reaching this group has been a challenge for many brands. Millennials are now the largest and most diverse generation in the US. 2017 is now deemed the year of the millennial and many experts predicted that by 2017 Millennials would become the target consumer to go after, with this generation spending a projected $200 billion each year.
According to new research by eMarketer, “Millennials as a whole all grew up with the internet—the first generation to do so—which has influenced the way they shop.” Key insights from the report include: