For any business to succeed, it needs to be discovered by local customers; it needs to bring in clients and consumers who are actually seeking the products or services in question, and willing to spend their money to get them. In today’s marketing ecosystem, that means a strong presence in local search queries.
After all, when you want to find a good local business, where do you turn for answers? More likely than not, you go to Google—and the businesses you find there are the ones most likely to win your patronage. If you want your business to thrive, then, you’ve got to position it to be embraced by local search engine users—but how?
Local SEO can sometimes be complicated and daunting, but it doesn’t have to be. There are some simple ways you can boost your visibility in local search rankings today.