Reaching the attention and interest of visitors to your site, thanks to an attractive visual appearance and good ergonomics, is essential to make them want to stay on your site.
Capturing the interest of a new visitor and encouraging him/her to explore the site is particularly important for non-profit organizations because they often sell an idea, not a tangible product. Communicating your mission and nonprofit goals require careful consideration of the visual factors that will keep users on your site long enough to soak up your message.
This article focuses on the five basic tips to help website builders of associations and foundations create visually appealing websites. These tips are not new shattering revelations and could apply to almost every site. However, successfully implementing these tips could improve your website, increase its traffic and therefore increase the visibility of your associative activities.