Drive into Digital Marketing
Do you feel you’re not generating enough ROI from digital marketing efforts?
Or, worse, do you not know the true ROI from digital marketing?
Then, you need these tips for generating ROI. Also, check out the list [at the end of this post] to see other great tips for getting the most return from your digital investment. Feel free to share it, embed it, vote for tips, or add your own.
Lets Get Started!
1. Measure, monitor, improve
Well, first you need to know 2 things:
- Your current ROI
- Digital actions that contribute to ROI — and here you need to consider the entire scope of customer engagement with your brand — from awareness, through conversion, to loyalty (and maybe advocacy). Check out this great image showing how businesses generate ROI from their digital efforts.
Once you have this information, set up a dashboard in Google Analytics or whatever platform you use to monitor key metrics related to business performance. At a minimum, your dashboard should contain:
You should also create reports for these metrics based on platform (ie. organic, social platform, direct …), key demographics and geographics of interest to your brand, age, gender, and, if they’re valuable, interest categories.
Now, run your dashboard at least once a week. Periodically, say every quarter, compare performance with performance in prior quarters. Try viewing data in a longitudinal fashion to get more insights.
2. Optimize content marketing strategies
In the post-Panda world, content is king.
Translated, that means you need to create valuable content on a consistent basis — at least once a week, according to Hubspot.
Here are some action items to help optimize your content marketing:
3. SEO
Search engine optimization ensures you get the most value for your content and I’m often surprised how few bloggers really understand how to do good SEO or even understand the importance of SEO for reaching their ROI goals. I think that’s because, pre-Panda, it was your developers who controlled SEO, but now it’s your content marketers and others involved in your digital marketing.
Here’s a crash course on SEO:
4. Know the facts about what works
Notice the high ROI from email marketing, although several marketing tactics seem to be missing from this graph. I suspect some, like content marketing, have such wide effects on ROI that their value couldn’t be adequately captured.
Now, you might argue that email marketing isn’t true digital marketing, but you’d be wrong.
This means your digital strategy MUST include ways to build an email list of subscribers as well as a means to energize that list with periodic emails designed for their particular stage in the buying process.
So, bite the bullet, find yourself a good email client (I use AWeber, but Constant Contact is also good), develop premium content, like ebooks, to drive subscriptions, and develop a strategy for sending unique branded content to subscribers.
5. Remember digital is still marketing
Doing everything digital perfect is great, but, remember, digital marketing is still, first and foremost, marketing and you can’t sell an overpriced, crappy product, with poor customer service. Promotion is still only ONE of the 4 P’s.
We’d love to build an award winning website for YOUR business!
ThePixel creative is a United States based web agency that specializes in website design and development, website content management, social media marketing, mobile apps, web hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to help them with their web development needs.
Call us at 563.543.6433 or fill out our online contact form to speak with one of our website specialists, and see how we can help take your business to the next level!
Get Started with a Modern Website
