While there is no doubt that eCommerce represents a true growth industry, there remains a surprising unwillingness among small business owners to embrace this. While eCommerce is growing at a rate of around 23% year-on-year, for example, 46% of independent entrepreneurs in the United States do not own a viable website.
This causes businesses to miss out on numerous opportunities, so it is imperative that you take steps now to launch a viable eCommerce model that can leverage the growing trend for online shopping.