When someone pulls out their smartphone to search for a local business—whether they’re sitting at home on the couch or walking down the street, plotting the next phase of their errand-running—you want them to find your business. That’s why you have invested in a good mobile website. It’s why you keep up with the rigors of mobile SEO.
But be careful: There are a number of things that can cause those mobile SEO efforts to fall flat. Here are just a few of them—things to be careful of as you try to reach as many mobile consumers as you can.