Ready or not, the fourth quarter is coming and it’s time to plan your 2018 communications strategy. In 2017, we continued to see the evolution and influence of technology―more brands are partnering with digital influencers and marketing and communications functions continue to merge and overlap in key areas. In addition, the increasing fragmentation of media makes it important to target and expand outreach strategies so that brands can connect with their target audiences.
Change is a constant and a company’s communications plan needs to be responsive and flexible. The following are five strategies to consider as you start to think about the 2018 communications plan.