Social media presents enormous opportunities for small businesses. It allows you to connect directly with your customers and spread the word about your brand effectively and inexpensively. These days, virtually every marketer recognizes the benefits of social media and an increasing number of small business owners are dipping their toes into the social media waters. Yet, despite social media’s growth, there are still many small businesses that don’t quite “get” it. And there’s a dramatic difference between doing social media and doing it correctly.