Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small business tool.
But if you haven’t also secured a Company Page, then you might not be embracing LinkedIn’s full potential.
That’s because a Company Page and a personal profile serve altogether different purposes. And since they aren’t mutually exclusive, it’s not redundant to maintain both as part of your social media arsenal.
Your individual LinkedIn profile should include contact information, a professional photo, and information specific to your personal work history. Your Company Page, on the other hand, is your corporate identity — a place to showcase products or services, and display things like your small business’s logo, company description, and career opportunities.
Here are five reasons you may want to create a Company Page:
First, you need to search for your company. If an employee has already listed your business as their employer, your Company Page may already exist and you won’t be able to create another one. But as long as you have a confirmed company email address tied to your LinkedIn account, you can claim editing rights to that page.
If your Company Page doesn’t exist, you can create one by clicking here. You’ll need to verify that you’re an official representative of the company and double check that the company’s name is spelled correctly. Your Company Page name must exactly match the one in your personal profile for the two to link up.
Once the page is created, you’ll want to build out your Company Page by including Overview and Product/Service tabs (both are easily created in the Admin section of your page) and adding content (photos, YouTube videos, promotional offers, etc.).
If you do it right, your Company Page will become another tool that encourages engagement with key customers, vendors, and business partners.
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