With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your competitors take the reign. In 2018, virtually no business can stand to neglect the value of content. If you’re having issues with your content, or just not seeing results, you may be making a rookie mistake.
Here are five reasons why your current content marketing strategy may not be working, and how you can turn it around to better achieve your goals.