The most successful Internet marketing campaigns consist of a diversity of strategies, including social media marketing, SEO, and perhaps even PPC. Email newsletter marketing is a tried and true online marketing method. Although it’s not as trendy and attention getting as newer marketing tactics, it remains an effective way to communicate with your target audience and strengthen customer relationships.
Email is a far more intimate way to connect with customers than advertising because it is based on permission. If you’re considering developing an email marketing campaign but you’re still on the fence about it, learn more about the benefits of newsletter marketing for small business.