Millennials — the word still occupies public discourse, and rightly so. Whether it is forcing consumer giants to think of new ways to fix declining sales of fabric softener or inspiring innovations in industries, millennials are reshaping businesses.
Considering that the millennials are a smartphone generation, app advertisers, too, are trying to catch the attention and engage millennials on mobile apps. What are some of the ways app marketers can speak to the millennials to keep them engaged? Today’s post shares some of the most important tips to keep in mind when engaging millennials on your apps.