3 Ways To Legitimize Your Business

December 6, 2017 by in category Digital Marketing, Online Marketing tagged as with 0 and 2
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Boost local sales & increase web traffic!

With billions of web pages out there, how do you show the world that you are a legitimate business? Since anyone can build a website, or create a social media account, you need to do something to legitimize your business and add credibility. There are several ways to do this, and this post will show you a few ways:

Number #1: Verification

Proving to the world that you are who you say you are, is a big deal in a time in history where you receive fake emails, people create fake webpages and more.

Cedar Rapids Iowa Website Design and Marketing

Quite simply, verification proves you are who you say you are. As an example, on some Twitter accounts, you will see the verification mark. Twitter verifies many celebrities, and other public figures so people aren’t confused by fake accounts. You see this for actors, politicians and more. But, they also will verify other accounts. As an example, Twitter verifies RooSites. Facebook also verified us as well. So if nothing else when people come to my pages, they know I am who I say I am.

Number #2: Testimonials

Testimonials are a great way to show people that your company is a legitimate entity and also allow you to brag without having it come directly from you. But, here are some important things to know about testimonials. Testimonials which are vague or don’t show a person’s whole name or their company our next to useless.

Website Design and Development Testimonials

What I do is I recommend to my clients that when they show testimonials, only if the person allows them to show their full name, their company as well as their title. As you can see below, this is a real person from a real company having a real review testimonial. Nothing legitimizes a company like great testimonials from real people. See above for testimonial examples from ThePixel’s Facebook page.

Number #3: Local Search

Most people search for things by location. So if you are looking for a plumber, you don’t typically just type in ”plumber”. You typically will type: My Town + Plumber as an example.


By having your company listed in local directories, This will further legitimize your company. In the old days, people would just pick up their yellow pages and that’s how they found you. But as we know, those days are gone. However, there are still local directories, Google My Business, YP.com (The old Yellow Pages ), as well as a bunch of other local directories. Start with Google My Business, this will give you a listing that appears right when people are searching for your business or similar businesses like yours on Google Search and Maps. See my Iowa Website Design listing above as an example.

These are just a few simple ways to add legitimacy to your small business.

Optimize Your Local Online Presence

Hire ThePixel to build your next website!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!
Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.
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