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Daily Archives: February 2, 2020

Home > Blog > Daily Archives: February 2, 2020

Run an A/B Split Test on Your Website

February 2, 2020 by in category Web Design tagged as ,
Run an A/B Split Test on Your Website

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on [...]

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