It’s time to be honest… when was the last time you took an in depth look at your website to see how well it is performing? With every day business to attend to, it’s easy to forget about checking on the functionality and productivity of your website. By taking the time to measure and analyze your web metrics you’ll have insight into what’s working and what isn’t, what needs to be updated or fixed, and so on.
Your website is one of your most important marketing tools and you want to make sure you are using it to its full potential. With all of the time and money you’ve invested in building your website, you should make sure it’s doing what you want and need it to do. We’ve put together a short list of things to look into when giving your website an annual check-up.