How do you define your marketing strategy? Do you base it on the ramblings of myriad marketing bloggers? On gut feelings? Or, do you create a marketing plan based on hard numbers that prove what customers respond to? The latter is the best strategy, and though many marketing statistics are easy to come by it’s a wonder many business owners never take the time to review contemporary trends in an effort to shape successful marketing plan. You can gain an edge on competitors by understanding and applying the principles learned from the following ten surprising marketing statistics.
1. B2B companies that blog generate 67% more leads
A rush to mobile advertising might be all the rage, but blogging remains one of the most powerful ways to earn trust and generate leads – no matter what devices they’re read on. (Source)
2. 36% of people do not realize Google AdWords are advertisements
When you’re constantly thinking about marketing, it’s easy to overlook the mindset of people who aren’t – your customers. Many don’t know AdWords is advertising simply because they don’t have a need or desire to know. (Source)
3. Desktop conversion rates are almost double those of iPhones and smartphones
Think desktop is dead? Think again. Sales conversion rates on desktops come in at 2.78 percent, higher than those of smartphones (0.80%) and iPhones (0.85%). (Source)
4. Only 28 % of U.S.-based small businesses sell online
How much time do you spend marketing B2B products and services online? If your customers don’t see the value in the online marketplace, is the online market really the place to reach them? (Source)
9. 56% of people find print marketing to be the most trustworthy type of advertising
Harbor no illusions about social media; though it’s true individual personalities and even brands can earn trust and devoted followers online, print marketing is still king. (Source)
10. Christmas starts in… August?
It’s never too early to start Christmas marketing, at least judging by these statistics: more than 13 million online searches included the word “Christmas” in August 2013; in September, that figure eclipsed 26 million. (Source)
These are just a few marketing statistics you can apply in your favor; conduct a search for marketing statistics specific to your industry to gain more insight you can use to grow your business this year.
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