If you’re like the majority of Americans, you are glued to your smart phone. You probably rely on it to respond to emails, keep track of the news and interact with friends on social media. In fact, the end of 2016 was the first time that mobile internet use surpassed desktop use, tipping the scales 51.2 percent for mobile to 48.7 percent for desktop.
It is so important to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means making sure they can remain as happy as possible during that experience.
Smartphones and other mobile devices are more popular than ever before (and they are not going anywhere anytime soon), so optimizing your website for mobile isn’t just a trend or a side option, like it might have been in years past.
Today, making your website mobile-friendly is an absolute must. If you do the research, the experts will all tell you the same thing, and they’re right. Mobile is where your customers are – so it’s also where you should be.
On that note, we’ve compiled a list of the top reasons to make your website mobile-friendly. So, without further ado: